PriceMinister Anti-counterfeiting Measures

PriceMinister is unique in the vigour with which it pursues its mission to provide a safe and secure buying and selling environment for all its users. A team at PriceMinister is dedicated to the detection and eradication of all forms of fraud, especially regarding the attempted sale of counterfeit goods.

The presentation above contains an analysis produced by PriceMinister regarding the detection of counterfeit goods and the presentation content is summarised below.

1. PriceMinister anti-counterfeiting measures fact sheets 2008 – produced February 25, 2009
2. Number of blocked accounts – 2007 & 2008
3. Number of affected brands – 2007 & 2008
4. What sort of items? Study based on the analysis of accounts blocked by the PriceMinister Anti-Counterfeiting Team in 2008
5. Item categories – CDs/DVDs, Electrical Appliances, High Tech., Leisure, Fashion.
6. 2007/8 Trends – Fashion High Tech, CDs, DVDs Leisure Other Electrical Books appliances
7. Most affected brands Study based on the analysis of accounts blocked by the PriceMinister Anti-Counterfeiting Team in 2008.
8. Analysis of counterfeit and violation of selective distribution networks marked (*) and  violation of selective distribution networks only are marked (**) Burberry 10 (3) Dolce & Gabbana 9 (1) Chanel 8 (6) Playboy 7 (40) Nokia 6 (15) Sony 5 (4) Nike 4 (2) Microsoft 3 (11) Perfumes (*) 2 (9) Apple 1 (5) Hugo Boss 20 (24) DVD 19 (13) Lacoste 18 (12) Sandisk 17 (16) Nintendo 16 (25) Armani 15 (19) Yves Rocher(**) 14 (44) Adidas 13 (20) Diesel 12 (18) Ralph Lauren 11 (8)
9. (continued from slide #8)  Converse 33 LG 32 Hello Kitty 28 Samsung 27 Dior 26  Puma 25 Adobe 22 Louis Vuitton 21 Lolita Lempicka 50 Tiffany 48  Mont Blanc 44 G-star 40 Hermès 34
10. Fashion and cosmetic products study based on the analysis of accounts blocked by the PriceMinister Anti-Counterfeiting Team in 2008
11. Proportion of blocked accounts concerning fashion product category (2008)
12. Trend Analysis – proportion of blocked accounts concerning fashion product category (2008) – Clothes, Perfumes, Sport, Leather Goods, Accessories, Watches, Others
13. Most Affected Sports Brands – Nike, Adidas, Puma, Converse, Umbro, Reebok
14. High tech products study based on the analysis of accounts blocked by the PriceMinister Anti-Counterfeiting Team in 2008
15. Proportion of blocked accounts concerning products in the High Tech. category
16. Trend of blocked accounts concerning products in the High Tech. category – Mobile phones, MP3 player, Software Storage device, Photo, Other
17. Most affected mobile phone brands – Apple, Nokia, Samsung, LG, Motorola, Sony Ericsson, HTC, Blackberry
18. Where were the fakes bought by the sellers blocked by PriceMinister? Study based on all invoices and other documents provided by sellers who were detected by the PriceMinister Anti-Counterfeiting Team in 2008
19. Seller documentation
20. Online/offline segmentation
21. Demographic analysis